Empowering Lives, One Transformation at a Time
Ignite Your Lyfe was founded on a simple belief: everyone has the potential for extraordinary success when given the right tools, community, and mindset.
It Started With
One Book.
Ignite Your Lyfe is rooted in Dr. Jameelah Wilkerson's book "IGNITE YOUR LYFE: Self Esteem Through Entrepreneurship." What began as a message of empowerment has grown into a full movement — focused on personal development, entrepreneurship, financial growth, and purpose-driven success.
This community was built to help people build belief, sharpen their mindset, and move forward with clarity. The book is the spark behind everything this brand represents.
Inspired by the book. Built for transformation.
Our Mission
To provide a transformative platform where individuals can develop financial literacy, build unshakeable self-esteem, cultivate powerful networks, and detox their thinking for lasting success and fulfillment.
Our Vision
A world where every person has access to the knowledge, community, and mindset shifts needed to achieve their fullest potential and live a life of purpose, prosperity, and impact.
"We don't just teach success — we build the foundation for it. Every resource, every conversation, every module is designed to move you forward."
— Dr. Jameelah Wilkerson, Founder & CEOOur Core Values
Authentic Growth
We believe in genuine transformation that starts from within.
Community First
Success is better when shared with others on the same journey.
Excellence
We strive for the highest quality in everything we create.
Inclusivity
Everyone deserves access to the tools for success.
Meet Our Team
Experienced leaders committed to empowering your transformation
The Executives
Dr. Jameelah Wilkerson
Founder & CEO
Dr. Jameelah "Just Jay" Wilkerson is a business leader and serial entrepreneur driven by purpose, integrity, and results. She believes strong character and real relationships are the foundation of lasting success. In 2019, she received a Doctor Honoris Causa from Logos University International and was honored with the President's Lifetime Achievement Award. Her work has also been recognized with proclamations from New York and Atlanta, and a Hip Hop Legends Award during the 50th Anniversary of Hip Hop.
Hans Fleurival
Partner, IYL
Hans Fleurival is a senior cloud and technology leader with over 25 years of experience helping organizations grow through secure, scalable solutions. He specializes in cybersecurity and cloud partnerships across financial services, healthcare, retail, and pharmaceutical sectors. Currently, Hans manages global ISV partnerships at Google, where he leads strategic initiatives that generate millions in new revenue.
Jenn Cadiz
Partner, IYL
Jenn Cadiz is a senior executive with over 30 years of experience leading global partnerships, strategic alliances, and go-to-market initiatives. She is known for building strong C-level relationships, aligning cross-functional teams, and turning strategy into measurable results. Beyond her professional work, Jenn is deeply committed to community impact and mentors young women in tech, as well as high school and college students.
Adrian Ridley
Partner, IYL
Adrian Ridley is a seasoned mobile marketing and technology leader with decades of hands-on experience at the intersection of media, music, and direct-to-consumer engagement. As Chief Technology Officer at The Hype Magazine, Adrian leads mobile-first and guerrilla marketing strategies that drive real-world reach and impact. He is also the co-founder of Maverick Global Distribution, a fast-growing music distribution company.
The Advisory Board
Robert Koltz
CEO, The RTK Group LLC
Robert Koltz is a real estate finance executive with deep experience helping investors and property owners secure capital with clarity, speed, and confidence. As CEO of The RTK Group LLC, he leads a firm specializing in flexible property financing solutions, including bridge loans, construction funding, fix-and-flip capital, long-term financing, and preferred equity structures.
Pas Simpson
CEO, Joyful Funds
Pas Simpson is a business strategist, published author, and happiness engineer dedicated to helping leaders, teams, and organizations perform at their best with purpose and joy. Known as "The Happiness Engineer," Pas blends practical strategy with emotional intelligence to build high-performing cultures and resilient leadership.